1. The skin on your face and exposure to the elements

Make-up, pollution, sweat, excess sebum, dead cells... the list goes on. Lots of factors can leave skin gasping for air, which is why it needs tender loving care and cleansing morning and night.

2. Thoroughly removing make-up is a must

Cleansing your face both morning and night is key to an effective beauty routine. Skincare products and make-up should always be applied to perfectly cleansed skin, especially at night, to help boost cell renewal while you sleep. By getting into the habit of removing your make-up and cleansing every day, you're on your way to achieving healthier, more radiant skin.

3. Cleansing 101

There's more to cleansing than simply removing make-up. Treat your skin to meticulous, deep cleansing suited to your skin type. First step: removing make-up. Choose the texture you like best from make-up remover milks, gels, oils and waters. Eyes often need a little extra attention because of waterproof make-up formulas. The Instant Eye Make-Up Remover with its two-phase formula is perfect for wiping away even the most stubborn make-up. Step two: cleansing. Use a water-based cleanser to wash away excess sebum, pollution residue and dead skin cells. As with make-up removers, water-based cleansers come in an array of different textures, from soap bars and foams to scrubs. Choose the one that feels right! Rinse your face with warm water, which is gentler on the skin, then gently blot your face dry with a clean towel to avoid friction.

4. Tips for flawless cleansing

Don't skip your morning cleansing. Even if you removed all your make-up the night before, your skin goes into overdrive while you sleep, producing as much sebum as during the day, as well as turning over dead cells. Using your fingers to cleanse, rather than cotton pads or make-up remover wipes is not only more eco-friendly, but gentler on the skin. Using your fingers means less damage to the upper layers of your skin, and less damage to its hydrolipidic film. Once your skin is perfectly cleansed, always moisturise with a day cream or night cream tailored to your skin type.