The Buzz on Beauty Advent Calendars

Ah, gone are the days when a simple chocolate advent calendar would cut the mustard come Christmas time. Nowadays we’re all hoping that a loved one (or Santa) will leave a beauty advent calendar at our door. There’s a breathtaking range available on the beauty shelves and some serious savings to be had.

No wonder product obsessives are chomping at the bit when the festive season rolls around. And we can’t blame them! Read on to find out more about beauty advent calendars and what makes them so sought-after…

What is a beauty advent calendar?

The history of the advent calendar is much debated. Many trace it back to the early 1900s, when a German newspaper decided to give its readers a little treat; an advent calendar adorned with 24 colour pictures.

Fast-forward a few decades, and advent calendars stuffed with chocolate exploded into the mainstream and were undeniably the highlight of any school child’s December. Now the humble advent calendar can mean so many things. There are tea, whiskey, toys, gin, cheese and pork scratching versions even.

But it’s the rise of the beauty advent calendar that has really captured shoppers’ imaginations. Whether it’s a high-flying skincare advent calendar or a bombastic party makeup advent calendar you crave. Trust us, there’s a beauty advent calendar to cater to.

Beauty advent calendars aren’t a new phenomenon, with the first popping up on the British high street in 2013. But offerings nowadays are more elaborate and indulgent than ever. They can be enjoyed in several ways; perhaps as a heavenly treat for a loved one.

We’re hard-pushed to think of a single person who wouldn’t be absolutely over the moon to receive one. But that’s no reason you shouldn’t consider investing in one. For beauty enthusiasts, they’re a great way to discover new beauty products as there are often limited edition and cult classic products hiding behind each door.

Plus, generally, the savings made when buying a beauty advent calendar are big enough to leave people dashing for the checkout. Whether you decide to chastely save each treat for its designated day or rip into the entire thing straight from the postman’s clutches – rest assured, there’s no judgement from us.

When it comes to the psychology behind self-gifting and it is deemed as an act of ‘self-love’, we spoke to Tasha Bailey, a London-based integrative psychotherapist and self-love advocate:

“Gift-giving is also a love language, and therefore can be used as an expression of self-love. Giving ourselves a gift is an automatic guarantee that it is a gift that we are going to love, since no one knows us more than ourselves. Spending money on ourselves reminds of the autonomy that we have. Especially in the current climate, there can be a feeling of powerlessness as our salaries are being eaten up by the cost of living. We might also be affirming our identity by buying clothes or beauty products that “feel like us”, a way of expressing our individuality.”

Beauty advent calendar stats

The Rise of the Advent Calendar: Beauty Calendars Officially Most Searched For in U.K.

Advent calendar searches have increased 103% since 2015 on Google. Especially beauty advent calendars are the most searched-for advent category in the UK, peaking at a total of 50,360 monthly searches as we lead up to Christmas. Specific searches for makeup advent calendars led in this category with a total of 8,500 searches.

A 2023 study on advent calendars in Great Britain revealed that almost 20% of participants said they would think about buying or had previously bought a beauty advent calendar for themselves (Source).

12-day beauty advent calendar

The 12 days of Christmas are also known as Twelvetide. They begin on December 25 and end on January 6. The 12-day calendars are typically meant to be opened during this period. However, it really is up to you – sometimes it’s a case where the goodies are so appealing, you just can’t wait that long and then open everything at once. Your life, your way.

In this blog, we want to introduce the wonderful Clarins 12-Day Advent Calendars, ideal for a Christmas gift or even a gift to yourself.

This year Clarins have a treat in store with the carefully curated Women’s 12 Day Beauty Advent Calendar, £65, that contains bestsellers like a full-sized Beauty Flash Balm (50ml) and the Lip Comfort Oil in Pitaya. Plus, travel-sized versions of classics like the Total Eye Lift and Moisture Rich Body Lotion. The products included are worth over £160, so you are saving a whopping 59%.

Let's have a sneak peek at some products inside this beauty advent calendar:

● Cleansing Micellar Water: This Cleansing Micellar Water gently removes make-up from the face, eyes and lips as well as impurities and traces of pollution. Its formula is enriched with organic yellow gentian and lemon balm extracts to soothe and soften the skin.

● Beauty Flash Balm: This balm is enriched with organic oat sugars with toning action, which helps to immediately tighten and smooth facial features. Signs of fatigue and wrinkles are diminished after regular use.

● Lip Comfort Oil: If you want to revive, comfort, and protect lips while visibly plumping with all-day hydration and nourishment, this lip oil is perfect.

● Instant Smooth Perfecting Touch: The primer has an ultra-light, ultra-smooth texture, which glides on the skin, leaving an imperceptible veil on its surface, filling in and smoothing away the appearance of fine lines, wrinkles and pores.

FAQs

When are beauty advent calendars available?

Clarins also has a 24-day calendar that has an even wider range of products, which varies from year to year but will usually include both full-size products and miniatures alike. If you want to be one of the first people to know about Clarins launch of a new advent calendar this 2024, subscribe to our newsletter or follow our social media:

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