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How To Pick The Perfect Red Lipstick For Your Skin Tone

How To Pick The Perfect Red Lipstick For My Skin Tone

How To Pick The Perfect Red Lipstick For Your Skin Tone


Red lipstick is considered more than just a cosmetic staple; but a tool that has embodied a spectrum of meanings such as power and femininity. Despite this, we often find ourselves asking: ‘How to choose a red lipstick that suits my skin tone?.’ 


Worry not; we have got you covered. From bright tomato-red, rich rubies, and striking scarlets, to chic crimsons, we’ve rounded up the perfect red lipsticks for every skin tone with the help of the pros.


Also, try out the Clarins Lipstick Finder for a quick and accurate way to find the best red lipstick tone to suit you and then try it before you buy it with the Virtual Try-On tool!


Why is red lipstick iconic?


woman with red lipstick

It’s in our DNA! Women’s love affair with red lipstick dates a long way back. Women have been reddening their lips since 3,500 BC. 


A Mesopotamian queen reportedly wore a lip colourant made with white lead and crushed red rocks; Cleopatra would don a shade of crimson made from grinding red beetles and the Suffragettes wore it to protest. 


However, the Hollywood film industry in the 40s and 50s took it mainstream, making it the ‘most iconic beauty trend ever’ and cementing it as an everlasting siren look.


Red lipstick has not only beautified but empowered women for centuries. A study has proven women wearing colour cosmetics were perceived as more ‘competent’ and ‘reliable.'


How to choose the best red lipstick for my skin tone?


We are constantly bombarded with red lipsticks in varying tones, textures and formulas and we know how overwhelming it can be. But knowing the basics can help narrow the choice. Clarins’ Training Manager Charlotte McHale shares three tips before you buy your perfect red: “There is a red shade that suits everyone. How intense you want it to be is something you want to think about a little bit more.”


Swatch them first: A single red shade would look different depending on who’s wearing it. Your skin tone, undertone and natural lip tone can influence the final colour. 


McHale says, “The difficulty is trying the shades on – the continuous application and removal brings blood to the surface of the lip which changes the colour of the lip itself, which in turn affects the colour of the lipstick.”


Adding, “You can swatch the colours on the pads of your fingers, and then, facing a mirror, hold up each finger in turn to see it against your skin. You can then try your favourite on your lips.”

Step 1: Finding your skin undertone

●  Warm undertone – To check your undertone, look at your wrist veins under natural light. If your veins appear to be green, you have warm undertones. Your skin has golden, peach or yellow underlying colours. Gold jewellery looks better on you. Warm-toned reds are orangey-red, brick-red, and terra-cotta.

●  Cool undertone – If they’re blue or purple, you have cool undertones. Your skin has hints of blue or pink undertones. Silver jewellery looks better on you. Cool-toned reds are bright cherry, crimson and cranberry.

●  Neutral undertone – If they are a mix of both, you have neutral undertones and can wear almost anything. Gold and silver jewellery looks great on you. But if you want to narrow down your red shade search, if you lean towards gold, you have a warm undertone. If silver looks better, then you have a cool undertone. Neutral-toned reds are a mix of warm and cool undertones. Try mauve shades for medium skin, pinky tones for fair types, and wine or berry shades for darker skin.

Step 2: Choose your lipstick texture

Choosing the lipstick texture means either a matte colour, juicy shine, moisturising balm, or glossy finish.


“People with parched lips usually avoid matte because they’ll feel it draws attention to any dryness on their lips.


Pro Tip



A time-efficient and clever tool that can help you find the perfect red is to try them on virtually. Clarins offers a no-fail and realistic try-before-you-buy experience. 


You’re three steps away from finding your shade. 

1. Choose a product and click try it on

2. Open your live camera (mobile or laptop) or upload a photo from your gallery

3. Start scrolling shades and see which flatters you best. Trust us, you’ll find a shade, or two. 

After figuring out your skin’s undertone*, selecting your red lipstick should be straightforward. We selected the best shades of red that will complement every skin tone.


The best red lipsticks for fair skin


Best in cool-toned and neutral-toned reds*

For fair and light skin tones, take cues from old Hollywood: Pale Skin with bright, scarlet red lips.


A cool-toned red with hints of blue and purple is the best red lipstick for this complexion. This also means that the best red lipstick for cool undertones is red which has a bit more pink or purple in it, which might be cherry red or burgundy. Not only do these shades make skin brighter, but give a whiter appearance to your teeth. 


McHale recommends: “Intense Lip Comfort Oil in Cherry. It has three ultra-nourishing organic oils: hazelnut, jojoba and cranberry to keep lips soft and supple with the added bright, punchy hue.”

For days you prefer to go with a satin-finish, Joli Rouge in Rouge is a good pick. You can pair this with a lip liner in a similar shade like Clarins’ Lip Liner in 06 Red.


The best red lipstick for olive skin


Best in warm and neutral-toned reds*

According to experts, people with medium and olive skin can wear red lipsticks with much versatility, from cool to warm reds: classic bright red to orange-based shades like tangerine or poppy. 


McHale’s suggestion? “For intense colour with a delicate satin finish, try Joli Rouge in 743 Cherry Red.”


The best red lipstick for dark skin


Best in cool, warm and neutral-toned reds*

For those with darker complexions, you have the bonus of being able to wear blue red and warm red tones with intense colours like fiery, bright ruby red to richer deeper colours like plums, burgundy and wine. 


McHale recommends: “A lip duo, long-wearing Joli Rouge Shine in 742S in a deep red and Lip Comfort Oil in Strawberry for an additional shine and pop of colour.


Did you know wearing red lipstick could make you look younger?


According to research, scientists have found red lipstick could increase facial contrast between facial features and the surrounding skin, making you look younger. 


For women with mature skin, it is strongly advised to stay away from super dark shades but opt for lighter shades of red. Try Joli Rouge in Cherry Red


Wearing red lipstick is a form of expression and should match your personality. Swatch lipstick shades at your nearest Clarins counter or watch How to Wear a Red Lip guide to get started.

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