The Biggest Summer Make-up Trends to Try in 2025

From embellished eyes to otherworldly pouts, here’s how to stand out with the biggest summer’s make-up looks to try now.

The first sight of the summer sun, and here you are ditching the opaques, removing the fake tan and searching for the latest summer make-up looks. The spring/summer beauty mood conjures pure joy – from hedonistic styles taken from music festivals to the 70s nod to Studio 54 – along with pastel shadows and some pretty blusher trends to behold.  

After the pandemic, where make-up wearing plummeted – here’s the 12 summer make-up as it appears it’s back with a bang! Are you ready?

Summer make-up:

1. Colour pop:

What make-up is in for 2025? Neon beauty is having a moment and the pop star in you is about to have her moment. Don’t mess this up and go overboard.

The key to this look, according to the pros, is to pick the most shocking, fluorescent shade of them all; think hot pink, lime green, tangerine or electric blue and the rest of the face has to be kept to a bare minimum. No blush needed.

Keep the colour concentrated on the inner and outer corners of the eye. Apply eyeshadow using a wet brush to make colours more intense and increase longevity.

2. Modern minimalism:

Not into colour? This summer, you’ll be pleased to hear that you’ll still be on-trend with a super low maintenance look. Rock the less-is-more trend with a quick brushing of mascara, touch of blush and a swipe of gloss. Minimalistic and easy to do, this ‘dash out of the door’ look is set to take summer by storm.

TRY: Clarins Bronzing Compact

3. Tonal face:

Fancy some romantic sunset eyes, lips and cheeks? This look is both fresh and glamorous. Experts suggest dipping your brush in bronze, pink and coral shades and apply to your lids and up towards the brow bone and a sweep over the cheeks. Apply the same shade of lip colour to keep the make-up all the same hue.

4. Glossy lids:

This is easier to wear than the wet-face trend of last season. Take a soft shimmery shadow and apply to lids and in the banane – then dab a little oil or gloss in the centre of the lid to give an eye-opening effect.

5. Hyper blush:

Blusher – but make it bold. Up until now it’s all been about the barely-there flush, but it’s time to embrace making more of a statement when it comes to the colour in your cheeks. Try layering different blush colours to make more of an impact, and tailor the shade to compliment your natural skin tone.

6. Underpainting

The ‘new’ way to contour. Much subtler and far less cakey than the original method of contouring, this softer approach entails using a sculpting product to apply the contour to the face before layering base products on top and blending it all together.

7. Diffused lips:

Petal-like, dainty diffused lips are on-trend and a great option if you’re wearing a mask and are afraid of big bold colour. To achieve the effect, experts suggest tracing the inside of the lips with a lip pencil and blending the colour outward, smudging for a just-bitten look.

8. Glossy lips:

The revival of the lip gloss screams 90s nostalgia. Notably, it’s nude shades that are packing the coolest punch. Try outlined lips filled in with soft shiny neutral gloss – you’ll be on-trend as there was a whopping 600% increase in searches for the combo, so stock up now.

TRY: Clarins Lip Comfort Oil

How to keep make-up fresh in summer?

Just spritz Fix’ Make-Up spray all over your face for a gorgeous glow that lasts. This light and refreshing mist is enriched with all the moisturising ingredients you love: aloe vera and allantoin. It also has the Clarins’ anti-pollution complex protecting your skin from environmental aggressors.

Clarins Pro Tip: The secret to fresh make-up is cleansed, exfoliated and hydrated skin. Make sure to prep the skin first with your normal skincare routine and don’t forget to put sunscreen with the right SPF during the day.

TRY: Clarins Fix’ Make-Up

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