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The biggest effect on skin ageing isn’t time. Epigenetics age research proves that it’s your lifestyle & habits.
THE DEFINITION
Epigenetics: The heart of
Epigenetics defines the scientific study of how lifestyle and environment can influence your skin's ageing process.
The epigenetic test shows that our genes provide a blueprint for biological functions, yet it's our lifestyle choices that largely shape their expression.
THE RESEARCH
Unprecedented clinical study more than 60
At its core was a clear and simple observation: despite sharing identical genetic makeup, the twins age at different paces.
The study has shown that epigenetic changes can dramatically increase signs of skin ageing. This is what Clarins calls Epi-ageing.
helps to neutralise 100%2 of the epigenetic modifications linked to lifestyle
THE INNOVATION
A new era of
Clarins unveils a transformative breakthrough in anti-ageing: the Epi-ageing Defense technology. This innovation harnesses the power of potent organic giant provençal reed extract, helping to neutralise 100%² of the Epi-ageing modifications linked to lifestyle.
for smoother & younger-looking skin3
THE SKINCARE
The new, augmented Double Serum is guided by 5 years of epigenetic research.
Double Serum 9th generation is widely recognised as more efficient than the 8th generation. It has age-defying performance, improving skin firmness and radiance while reducing wrinkles and the appearance of pores.
The new iconic formula in our anti-ageing serum harmonises with your skin using a golden ratio that mirrors your natural hydrolipidic balance.
THE HOLISTIC APPROACH
The 5 pillars
of ageing well
Explore the five core pillars conceptualised by Dr Olivier Courtin, General Manager of Clarins and learn to navigate the environmental factors that influence your natural beauty.
Discover Epi-Ageing Defence technology and how our Double Serum helps combat the effects of epigenetics on your skin.
Epi-Ageing is defined by Clarins as the acceleration of the skin's ageing process due to lifestyle and environmental factors such as UV exposure, pollution, and consumption of tobacco and alcohol.
Our research shows how these factors modify skin cell epigenetics, with a significant 44%2 increase in DNA-binding chemical structures that deactivate essential genes.
The result is a pronounced appearance of the six signs of ageing. Forehead lines, dullness, visible pores, uneven skin tone, nasolabial folds, and sagging skin (ptosis).
Clarins’ Research proves for the first time that it is possible to challenge the effects of epi-ageing2.
Through epigenetic age studies, Clarins developed a cutting-edge technology called Epi-Ageing Defence, designed to target the signs of ageing caused by lifestyle and environmental factors. Clarins’ Epi-Ageing Defence technology helps to reinforce your skin against ageing accelerators of modern life. The organic Giant Provençal Reed extract fights against the daily environmental skin damage.
This innovative formula in our Double Serum is designed to boost the skin’s vital functions, fight ageing effects, and enhance the skin's barrier function.
For over 70 years, Clarins has been at the forefront of the European natural-origin skincare industry, earning trust through a steadfast commitment to the safety and efficacy of our products. Our formulas, each subjected to over 250 tests & quality controls for every product, embody our dedication to prioritising natural origin ingredients. Celebrated for using more than 200 natural plant extracts that we meticulously select, each for its benefits to skin beauty and sensory appeal. We pioneer skincare innovation, developing luxurious, plant-based skincare that caters to your ever-changing beauty needs.
Our relentless pursuit of discovering potent botanical ingredients has secured our position as the leading European brand for natural skincare solutions.*
*Source: NPD BeautyTrends, total sales of 5 countries: France, Italy, Spain, Germany and the UK, products sold in Perfumeries and Department Stores, Luxury brands, sales in value (€), over the period January 2022 to December 2022.
Clarins is committed to respecting nature and protecting biodiversity. We support local communities and purchase our raw materials in accordance with fair trade principles.
Clarins prioritises the health of ecosystems by sustainably harvesting Giant Provençal Reed through our DRAGONFLY programme, which actively protects biodiversity.
By choosing to protect the dragonfly, an emblem of ecological integrity, we commit to a five-year plan to restore and preserve the wetlands in France. Our innovations help to make life more beautiful, passing on a more beautiful planet.
1At Clarins.
2In-vitro test on fibroblast culture exposed to UV & pollution
3Consumer test, Multi-ethnic panel - 365 women - after 1 application
